I'm a Duran Duran fan. I've liked them since their first self-titled album came out in the summer of 1981 (Planet Earth, Girls on Film, etc.). Even before the record came out, they had developed a reputation as a very hard working band, touring incessantly all across Europe. Word about their tight live performances (Roger Taylor was and still is one of the tightest drummers in rock 'n' roll) spread to America's shores well before their first record....Indeed, they had a very important role in defining what came to be called New Wave. It was a good time for music in general, with other great releases by bands like Ultravox and The Cure.
One of the reasons I've liked Duran Duran is because they seem to have had a fearless sense of adventure in the studio....their records are fun to listen to and you can hear the effort behind their songs. Their latest album, Red Carpet Massacre, is no exception. They teamed with Timbaland, Nate HIlls and Jimmy Douglass--one of the most exquisite producer/engineer teams in music today--and came up with a great record. In doing so, Duran Duran challenged themselves.
Producing R&B/Hip Hop records is very different from producing rock 'n' roll records. For one thing, Hip/Hop producers tend to work VERY fast and don't look back. Contrast this with the endless exploring, tweaking, editing and comping that has plagued the rest of the record making business in search for 'The Perfect Sound.' We'll never know how many great ideas were lost to the endless 'possibilities' of [insert your favorite DAW here]. A Hip Hop producer's primary goal is to capture an IDEA (not sound...) before it is gone forever.
This methodology is similar to the four and eight track sessions that occurred in the late sixties. Artists were forced to MAKE A DECISION and move on at the very instant tracks needed to be bounced. Was having such a technology limitation a bad thing? I don't think so--on the contrary, it made for more inspiring performances. On the new Duran Duran record, Nick Rhodes (who I interviewed for the upcoming issue of Pro Sound News) indicates that the production team moved so fast and was so efficient that they didn't have time to go back and fuss about with sounds. The focus was 100% on 'ideas' and 'feel' and the technology never got in the way. The question was asked in Stanley Kubrick's "2001: A Space Odyssey." Are we controlling technology, or is it controlling us?